A huge range of factors determines whether an ad resonates with audiences. In order to help advertisers and agencies understand the relationship between ad viewability, audibility, watchtime and brand response, we conducted research looking at more than 1, Brand Lift studies. We took more than 1, Brand Lift studies and split the exposed respondents into three groups: those for whom the ad playback was audible and viewable, those for whom it was audible only not viewable and those for whom it was viewable only not audible. For each of these groups, the brand response was compared against that of the control group in their Brand Lift study. What did we discover?
5 charts that prove viewability and audibility together are key to video ad effectiveness
When you think video ads, you think sight, sound, and motion. But what happens if someone only sees your ad without hearing it? Or if someone only hears your ad without seeing it? We looked at aggregated YouTube data from over 1, video ads to see how sight and sound are associated with YouTube ad effectiveness. In short, yes. Scroll through the five charts below to see how video viewability and audibility are associated with ad effectiveness on YouTube. Users who see and hear video ads experience higher brand awareness than those who only see or only hear ads. Users who see and hear ads experience higher ad recall than those who only see or only hear ads. Users who see and hear ads experience higher brand consideration than those who only see or only hear ads.
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Studies indicate that audio ads may be more effective than any other form of media , including traditional radio. Audio ads are a flourishing ad format these days, particularly due to an array of audio and voice integrated devices weaving into almost every aspect of our lives. In the UK, Brands can ride the wave of growth that the audio ad industry is experiencing, and take advantage of the booming space by creating their own audio ads. There are many different channels and platforms that your audio ads can exist on.
To start the conversation again, simply ask a new question. For the past month or so, whenever I start a YouTube video in Safari 8. It doesn't spawn a separate tab, and there's no video of the ad playing on the screen, just loud, obnoxious audio. Killing the tab with YouTube also kills the audio. I just installed the Adblocker extension, but it has no effect on this problem. Questions, is there any way of preventing this behaviour? Is anyone else experiencing this?