In the mids, Myspace then "MySpace" was the place to be after kids grew tired of blogging about their preteen angst on Xanga. Profile customization was all the rage; your Myspace layout conveyed as much about your personality as your sense of fashion did. Because of this, the music you auto-played in the background of your profile was of utmost importance.
The Academy Is…
Black Veil Brides
The first decade of this millennium was nearly impossible to define musically. No one genre dominated the airwaves, and with the prevalence of the single, we had a plethora of artists who were here today, gone tomorrow. This lack of a musical identity led to a collection of party songs rocketing to the top of the chart. When in doubt, have a good time, right?
If there is one thing MySpace did better than Facebook, it was its approach to music. However, the space to add your favorite song of the moment was and still sort of is missed. The element of discovery made MySpace what it was. It gave you, the user, the ability to fine-tune your personal brand that much more closely. What you put on your iPod said more about you than your diary ever could, after all. The popular songs—the ones everyone had or had come across—on MySpace occupied a sonic space between O.
In the mid-noughties, if you were a band looking to get heard, you needed to be on MySpace. A platform for artists the world over to share music, connect with fans and promote their art, there was a time when being popular on MySpace carried as much weight as record sales. It all snowballed from there, with the band having released a further four albums since, establishing themselves as a major player in contemporary metal. Nine years ago, when MySpace was still a pretty big deal for bands looking to catch a break, Bring Me The Horizon were playing the social media game better than most, to the extent that they were the most popular band on the whole website in