A bare-chested Diamond Platnumz was surprised by his record producers last week when they rocked up at his house with a cake iced with YouTube's logo to mark a milestone for the Tanzanian pop star. As he was filmed getting dressed, the year-old was proudly told by his team that he was the first sub-Saharan African singer to get one billion views on his YouTube channel. A post shared by Wasafi Classic Baby! Over the last 10 years, the award-winning musician has popularised "bongo flava" - a uniquely Tanzanian offering: romantic melodies with an urban beat influenced by traditional taarab music from the East African coast. It is difficult to assess the real significance of the one billion figure, given that Diamond Platnumz has more followers on Instagram than he does subscribers on YouTube - 9. DJ Edu says Instagram is more of an influencer of lifestyle and new platforms such as TikTok, which allows a second copyright free use of songs, are a great way of getting younger fans. More importantly for musicians in Africa, over the last decade YouTube has allowed them direct access to an audience, rather than relying on TV stations. Diamond Platnumz still languishes behind some North African stars, who have huge followings in the Middle East. And then there are African artists based elsewhere such as Malian-born singer Aya Nakamura, who trumps the be-jewelled Tanzanian musician, with more than 1.
Trending on Happy
So how big is a billion views on YouTube?
Subject: Message Name: E-mail: Send. RU EN. How it works. Yunost' DaBro. Begi DJ Smash Feat.
Anastasia, independent. Age: 31. Services: Romantic dinner dates, GFE erotic companionship, GFE,sensual whole body massages and more.(owo, 69, ..), Duo ,Classic sex -Classic massage -Erotic massage -Relaxing message Cum on chest/breast -Cunnilingus -69 sex position -Golden shower (out) вЂ¦ more Romantic dinner dates, GFE erotic companionship, GFE,sensual whole body massages and more.(owo, 69, ..), Duo ,Classic sex,-Classic massage,-Erotic massage,-Relaxing message,Cum on chest/breast,-Cunnilingus,-69 sex position,-Golden shower (out),-Girlfriend experience.
How does he compare with other African stars?
Although the most-viewed videos were initially viral videos , such as " Evolution of Dance " and " Charlie Bit My Finger ", the most-viewed videos were increasingly related to music videos. In fact, since Lady Gaga 's " Bad Romance " in , every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. Although some of the previously most-viewed videos are no longer listed on the site, reaching the top of the list is still considered a tremendous feat. In November , a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach one million views. An early metric of a video's popularity was the so-called Billion View Club, videos which had succeeded in reaching over 1 billion views since their initial upload. In December , " Gangnam Style " became the first video to reach one billion views. With numerous videos readily clearing one billion views by , more interest has been on two and three-billion views and higher metrics.